Golf Pride Tour Velvet Align 

RAISED RIDGE ENSURES CONSISTENCY
When installed on a shaft, the red ridge rises and extends down the back of the grip to aid better hand alignment and more consistency, locking the hands in place every time 

IMPROVED CLUBFACE AWARENESS
ALIGN Technology locks in your hand placement for a consistent, square clubface throughout the swing, at address and impact.

MODERATE SURFACE TEXTURE
State-of-the-art rubber blend for maximum playability, and a scientifically designed non-slip surface pattern with plus sign texture that pulls moisture away from the surface to allow for consistent traction in all conditions.